The Public Relations Society of America (PRSA) is an organization that brings professional public relations organizations together in order to help them network, gain professional recognition, learn from each other, gain intelligence from published works, and job search within the industry. PRSA has a conference coming May 5- 6 in New York, NY called The Digital Impact Conference. This conference will update attendees about the changing trends and technologies within public relations, to acknowledge social media traps, update about new social media outlets, and other topics.
This conference is important to the music industry because we live in a fast paced, technology driven world. Promoting online is important, but the campaign efforts can get lost among the thousands of sites. Yet, people gain a large portion of their information from the Internet, so public relations campaigns need to drive their customer base to their site over competitors. Also, Smartphone’s are an important part of today’s technology, giving people access to the Internet at all times. According to Sarah Perez in her article Social Networking Now More Popular On Mobile Than Desktop, she states, “more people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same. It appears that the mobile phone is a better platform for social networking than the PC” (Perez, 2010). This has become true because social media is easy to use and easy to follow. Plus, it provides information within seconds keeping pace with people’s “I need to know now” mentality. Learning how to effectively get people to follow your social media sites is an important promotional tactic. Also keeping their attention so they continue to follow you is important as well.
Going to conferences, such as the ones PRSA supports, is a great way to keep on track with today’s evolving world. For anybody interested in promotions, PRSA provides useful information. Visit http://www.prsa.org/ to find out more.
Resources:
http://www.prsa.org/
Perez, S. (2010, Feb. 18). Social networking now more popular on mobile than desktop. Read Write Web. Retrieved from
http://www.readwriteweb.com/archives/social_networking_now_more_popular_on_mobi
le_than_desktop.php
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