The collection of Harry Potter novels have been out for several years now, and July 2011 will bring the final movie in series, concluding the reign of Harry. J.K. Rowling isn’t giving up her beloved Harry just yet. On July 31, Pottermore will come to life.
Rowling chose July 31, because that’s Harry’s birthday. Pottermore is a website that will hold more content Potter fans haven’t read. It will also let Rowling keep control over her eBooks. Since eBooks became popular, Rowling refused to release digital versions of her novels. Finally, as the movies have all but wrapped up, she adds some final excitement into they Harry hype. She refused to go the traditional distribution route, so Amazon was out. Yet, the eBooks, even though exclusive to Pottermore, are compatible with any eReader. Also, the website will add new life to the stories (which all seven books will be on the site), and be fully interactive with the reader.
On the Pottermore website, Rowling leaves a teaser video, giving thanks to her loyal readership and fans who continue to write to her and love her work. Even though the release date is July 31, the website will not but fully open to the public until October. But some lucky few will get to experience the website early. Just how isn’t revealed on the site. If interested, you can still submit your email address to get a registration notification.
Since deciding to release ebooks, it was a wise choice by Rowling. If she didn’t, she would have been seen as an author stuck in the past. Also, with her timing, it was now or never. Releasing Pottermore around the final movie installment is great to supply more hype, not jus to the movie, but it’s an extension of the monopoly moving into a new medium. If Rowling had released Pottermore later than the final movie, there wouldn’t have been as big of an impact with fans. There doesn’t seem to be a huge impact now either, but this is the last chance to really hype the world of Hogwarts to readers. Creating eBooks sooner, like at the onset of eReaders, would have had more impact because Rowling would have been current with the times. She’ll still get tons of downloads from millions of loyal fans, but people are just about moved on from the series, engaging in new novels.
For more information visit:
http://media.theage.com.au/entertainment/red-carpet/jk-rowling-unveils-pottermore-2449251.html
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